Skittles: Save the Rainbows

VCU Brandcenter: Business of Branding class 2014.

The final project in Business of Branding required teams of students to develop campaigns centered around global issues. A team which had decided to tie rainforest protection to the Skittles candy brand approached me to star in a video that maintained the surreal humor of Skittles' TV spots while also promoting a message of defending the environment. Running around in a giant cardboard rainbow and having Skittles poured on my face wasn't what I originally expected I'd be doing in advertising school, but the end result was memorable. I definitely got into the role. 

TEAM:

Strategy: Ryan Snyder

Filming: Brittain McNeel

Narration: Kendra Gaines